PLASTEX 2008 Promotional Visitor Campaign:

As long as trade visitors are the magic key behind the success of PLASTEX series of exhibitions, ACG - ITF Trade Fairs is launching an extensive campaign to attract more visitors from all over the MENA countries. The campaign is dedicated not only to increase the number of visitors but rather to attract visitors from more countries, more specialized sectors, and of course more decision makers.

A dedicated highly professional PR agency is hired to ensure this task being accomplished in the best professional way for the whole MENA countries. With extensive experience in such kind of specialized exhibitions, ACG - ITF is mastering the know-how for promoting the 9th version of its masterpiece, PLASTEX 2008. The massive promotional campaign includes targeted visitor mail outs, newsletters, exhibition website, trade associations databases contacts, the key industry publications, and even street signage.

The campaign is expected to attract more than 18, 500 visitors throughout the region including: Algeria, Egypt, Libya, Morocco, Tunisia, Bahrain, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, Turkey, United Arab Emirates and Yemen.

Here's only some of the campaign activities:

• Editorial and advertisements in key newspapers & periodicals all over the MENA region through a highly professional PR agency.
• PLASTEX 2008 Web Site promotion.
• 25,000 trade visitor invitations to potential visitors from the MENA region.
• 5,000 VIP invitations hand delivered to leading businessmen and VIP's in Egypt.
• Direct mailing to ACG - ITF's existing visitor database.
• Pre-show and Post show coverage and advertisements in the official trade journals.
• Editorial in local and international trade magazines.
• Posters and billboard advertising in Cairo leading up to the event.
• PLASTEX 2008 show updates mailed directly to potential visitors and delegates.
• Trade show visits.