How will PLASTEX 2016 Visitors be Targeted?
A dedicated international and regional marketing campaign using the key industry publications, outdoor advertising, targeted visitor mailouts and newsletters will be launched to advertise the event.
PLASTEX 2016 will be promoted to trade visitors from Algeria, Egypt, Libya, Morocco, Tunisia, Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, Turkey, United Arab Emirates and Yemen through the following means:
- Regional and international hosted buyer and delegate programs.
- Editorials and advertisements in the MENA region and Egypt’s key newspapers and trade magazines.
- Show newsletters mailed directly to potential visitors and delegates.
- Direct mailing of 50,000 trade visitor invitations to potential visitors from the MENA region.
- 10,000 VIP invitations hand delivered to leading businessmen and VIP’s in Egypt.
- Editorials and advertisements at international trade magazines.
- Posters and billboard advertising in Cairo’s main streets up to the event.
- Trade show visits.